Search Engine Ranking
Search engines have become the most effective tool in connecting internet users with the products and services they're looking for. According to PEW Research Center's December 2009 survey, 88% of American adults use search engines to find information on the internet. (Pew Internet & American Life Project, Online Activities).
Since 62% of search engine users click on a search result within the first page of results and 90% within the first three pages of search results, ranking higher can greatly improve traffic to a web site. (iProspect Study - Search Engine User Behavior)
What is Search Engine Optimization (SEO)?
Summed up briefly, search engine optimization is the process used to fine-tune the content of a web page so it increases the web site's visibility in search engine results and improves the quantity and quality of traffic to the site.
Since search engines look for specific elements on a page to help determine the relevance of that page to a search term, web site copy has to be written so it makes sense to the reader and be accessible to search engines, as well.
Although search engine optimization can't guarantee that a web site will come up number one in search engine listings, sites stand a much better chance of ranking higher by following guidelines that make them search engine friendly.
WebHelp Plus offers organic search engine optimization and will be happy to review your website and provide you with suggestions to improve your search engine ranking.
Web Site Tracking
It's great to have a website, but how do we measure its traffic? WHP can help with that by providing you with stats so you know how your site is doing. With this information, you can determine how many visitors you're getting, where they're coming from and which pages are performing well or not so well. This can be a tremendous help when determining which updates should be made to your site to improve conversion rates and visitor retention. If you don't have a tracking system in place, WHP can set that up for you.
Contact WebHelp Plus to learn how SEO can improve your web site traffic and search engine ranking.