Search Engine Ranking

Once a web site is built, people need to be able to find it. 91% of internet users use search engines to find information on the internet. (Pew Internet & American Life Project, December 2007 Survey).

Search engines have become the most effective tool in connecting internet users with the products and services they're looking for.

Search Engine Optimization (SEO)
Search engine optimization is the process used to fine tune the content of a web page so it increases the web site's visibility in search engine results and improves the quantity and quality of traffic to the site.

Each page of a website needs to contain keywords and keyphrases that someone would type in when searching for that particular product or service. Since search engines look for specific elements on a page to help determine the relevance of that page to a search term, web site copy has to be written so it makes sense to the reader and be accessible to search engines, as well.

Although search engine optimization can't guarantee that a web site will come up number one in search engine listings, sites stand a much better chance of ranking higher by following guidelines that make them search engine friendly.

Web Site Tracking
It's great to have a website, but how do we measure its traffic? We can help with that by providing you with stats so you know how your site is doing. With this information, you can determine how many visitors you're getting, where they're coming from, what keywords and phrases they're using and which pages are performing well or not so well. This can be a tremendous help when determining which updates should be made to your site to improve conversion rates and visitor retention. If you don't have a tracking system in place, we can set that up for you.